Bowling Green Works has developed a rack card with dual objectives. Firstly, it directs businesses to register on the Bowling Green Works website. Secondly, it encourages job seekers to utilize Bowling Green Works as a valuable resource in their search.
Each rack card is equipped with a QR code that serves these dual purposes. Since the QR code is UTM format, we’re able to track which site visits originated from these cards.
To maximize visibility and reach, the rack cards have been distributed to select locations. These have been carefully identified based on their potential to provide optimal exposure for the rack cards and effectively reach the target audience. 🟢
The following establishments have received deliveries of the rack cards:
1. Bowling Green Area Chamber
2. Career Services Bowling Green
3. WKU Career Services Department
4. Goodwill Industries
5. U.S. Probation Office
6. Convention and Visitors Bureau
7. SKYCTC